When it comes to establishing corporate identities and brand image strategies, Suzanne (Bauschard) Hogan ’72 has a wealth of experience. For more than three decades, she has honed her expertise as a senior brand strategy consultant, with experience that spans global brand management; brand positioning and image; merger, acquisition, and spin-off brand strategies; as well as communications planning and customer experience alignment programs.
As the chief operating officer of Lippincott, she leads the day-to-day management of one of the world’s leading brand strategy and design consultancies. Founded in 1943 as Lippincott & Margulies, the firm has a rich history—one of its co-founders coined the term “corporate identity” and it became known for designing classic identities for the likes of RCA, Betty Crocker, and FTD, and creating such iconic images as the Campbell’s soup can and the sweeping swirl for Coca-Cola.
A graduate of the College for Human Development (now the Falk College of Sport and Human Dynamics), where she majored in retailing, Hogan also holds an M.B.A. degree in marketing from the Wharton School of the University of Pennsylvania. Before joining Lippincott, she was vice president of marketing and research at a consultancy that focused on identity and image programs for such consumer product companies as General Foods and Procter & Gamble. During that time, she developed a unique specialization in design research.
At Lippincott, she has worked with clients in an array of industries, ranging from 3M, AT&T, and CBS to Citigroup, Dell, HP, and Samsung, among others. Hogan, who serves on the Syracuse University Marketing Committee, is also a renowned speaker on brand-related topics and has delivered talks to a number of institutions and organizations, including Columbia and Harvard business schools, the Public Relations Society of America, and the Magazine Publishers Association. In 2008, she was inducted into the YWCA New York City Academy of Women Leaders.